Ka-Ching!! Beyonce and Jay Z allegedly played upon cheating rumors to net themselves millions.
According to reports, the couple jointly decided to play up to the hearsay about their marriage when putting together Lemonade.
They apparently recognized that the lyrics would get the album maximum exposure without them having to do much to promote it.
The pair are set to rake in $150m from the tour alone – not to mention a boat load more when record sales are counted.
Oh yeah, the joke was definitely on all of us. They are definitely marketing geniuses.