Airtel today announced the launch of two new innovative digital products. Airtel Jam Session; a music show and Airtel Future Shapers; a written profile feature on innovative young Kenyans in a bid to provide transformative and inspiring content online for consumers but more so to support innovative youth engaged in arts, culture and technology.

Airtel Jam Sessions will invite stars to jam and talk about their music hustle. Amos and Josh, Kiu, S.O.C and Dandora Music are amongst the first artists to be part of this project which will continuously develop more content and opportunities to showcase budding and exciting young talent.



The content will be available on the project’s blog – Airtel Hadithi as a central portal, where the company will share entertainment content, exciting ideas and stories on innovative people and out of the box concepts.
The company is open to receiving content proposals that they can invest in going forward and proposals and rate cards may be sent to Airtel Kenya CEO Adil El Youssefi noted that the company is passionate about content marketing that enables it to attract and retain customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behavior.

“We are interested in working with quality content producers as we continue to engage and service our customers. We are therefore committed to promote local content that will help us empower people in the community by providing them with the right tools and platforms for them to succeed in achieving their potential,” said Adil.
From Airtel Rising Stars to Airtel Trace Music Stars, Airtel has always been a step ahead in empowering the youth by giving young Kenyans a platform to show case their talent and ultimately creating a positive impact in the Country.

Oyaro Clinton