As the world grapples with the Coronavirus pandemic, wearing masks has become a necessity, and now, many use masks as a fashion statement. Artists in Lithuania found a great way to encourage residents to proudly wear their masks and have fun at the same time. They came up with the “Mask Fashion Week”. The local artists, musicians, and even the mayor of the city joined the public in the Mask Fashion Week display across the city as a fun way to promote the wearing of masks.
Just like the rest of the world, Lithuanians are required to wear masks outside to prevent the spread of the virus. The Twenty-one billboard dotted around the UNESCO World Heritage city featured photographs of men, women, and children wearing their masks in style. Looks like wearing a mask for them won’t make them mask their fashion from the world.
The designs were selected by members of the local Facebook group “Mask Your Fashion”, launched by designer Julija Janus. He also shared some tips on how to do the best mask DIY’s to display your creativity as you are sitting at home. Julia revealed that both the custom-sewn and surgical masks have designs painted on them and with a “pinch” of creativity.
The project turned contagious on the social network with photographers, designers, businessmen, musicians, and students rushing to participate. Among the first to join the initiative were musician Erica Jennings, designer Robertas Kalinkinas and Vilnius Mayor Remigijus Simasius himself.