Label insiders believe the Drake-Future mixtape, What a Time to Be Alive, could sell as much as 500k in its opening week, which began on Sunday night when it crash-landed on iTunes. The set will be an Apple exclusive for one week before going to other retailers and Spotify.


Drake previewed the collaborative mixtape on his Beats 1 OVO Sound Radio show Sunday night, just before it became available commercially on Sunday night, mere hours before it went live on the iTunes store and quickly flew to #1 there.

The set’s release was greenlit after a last-minute deal was struck between the artists’ labels, Cash Money and Epic