Yoh! The early morning rain and gloomy weather could not have stopped the awesomeness of what happened this morning at the Kenafric offices. For those of you who may not know, Kenafric Industries are the manufacturers of Fresh chewing gum among other great products such as stationary, confectionaries and footwear.

Back to this amazing morning. Media, fans of fresh chewing gum and industry players were gathered at the K.I offices for the launch of the awesome Keep it Fresh and Win Big promotion. It will be three month long winning affair that will see participants win Ksh 8.5 million worth of prizes.


The pretty lasses were there in plenty keeping the crowd happy with fresh merchandise and of course the some sweet fresh gum flavours


Now we know y’all would love to win some airtime daily, amazing branded merchandise and for the grand prize…wait for it! A brand new Subaru Impreza! It cannot get better than this.

The launch of the promotion was emceed by the ever funny Njugush who kept the audience laughing off their seats.

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Speaking at the event, the executive director of Kenafric Industries, Mikul Shah said that the promotion is a way of Fresh to reward its loyal fans and customers. To win, you simply have to follow four simple steps

Simply buy any four pack fresh gum, within the pack (the shiny inner side), you will find code. Simply sms this code to 31511 and stand a chance to win . An SMS only costs 1 shilling, like we said, it cannot get better than this.

The promotion will be in all the major towns, look out of the super cool fresh truck and fresh team that will entertain you at different spots as you win.

When the event came to an end, we watched in glee as the fresh officials flagged off the beautiful Subaru Impreza that will go round the country. You will not want to miss a chance to feast your eyes on this beauty

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So what are you waiting for? Go out, grab your fresh gum and WIN!

For more details engage them on their official site Freshika.co.ke

Or use their social media handles;

Facebook page : Fresh@Freshology,

Follow them on twitter: @Freshchewinggum

Instagram handle: freshchewinggum

Subscribe to their YouTube channel: Freshgum