Retail giant H&M is in hot water for an advert showing a black child wearing monkey jumper.It was branded ‘unacceptable’, as some call for a boycott of the high street giant.

H&M was therefore, forced to apologize following backlash on social media.The image has now been removed from all H&M channels and we apologize to anyone this may have offended,”
The black child model wore a hoodie with the slogan “coolest monkey in the jungle”.

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Social media users branding the  the advert as racist prompted H&M to remove the image from its online collection and replace it with a photo of the jumper.

Here are some of the reactions.

It even got a re-vamp!

Oh, so this has been happening for a long time now…..


Do you think the advert was intentional?Was it deliberately done to cause a buzz?