Instagram is about to change the way it displays photos.The app is planning to sort posts based on “the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post”. In other words, Instagram is going to choose what to show you and when;more like Facebook’s news feed.
Instagram announced the change earlier this month, prompting an outcry from users, who are worried their feeds could turn into a non-stop carousel of Kardashian photos and shots of happy celebs enjoying their holidays.
Now many Instagram users are urging their followers to turn on notifications for their posts – using the hashtag #turnmeon – so followers will receive an alert every time they post an update.
While getting your followers to switch on notifications is a surefire way to ensure they see your posts, this may be a hard sell – because nobody wants to be bombarded with alerts
Following the announcement, many took to Twitter and other social networks, using the hashtag #RIPInstagram, #boycottinstagram and #keepinstagramchronological to share their rage.
A petition has even been launched on, asking Instagram to leave its chronological feed alone – or at the very least give users the option to switch the algorithm off if they want to.
However, the Facebook-owned company appears to be going ahead with the change – despite promising to “get this right and listen to your feedback along the way”.
It said it would be rolling out the algorithm in the “coming months” – but rumors suggest it could arrive as soon as 29 March(today).