In 2015,Kendrick joined a lot of rappers by releasing the Kendrick Lamar X Reebok Ventilator sneakers. However, not many rappers created their kicks with the express purpose of helping end gang violence. The neutral beige tones were subtly accented with red and blue colors on each shoe to signify the harmonization of the Bloods and Crips.
Now Kendrick and Reebok are returning with another collaboration in the same vein. They apply the same beige upper and accent colors to Reebok’s most iconic silhouette, the Reebok Classic. The shoe also retains the ‘BLUE’ and ‘RED’ text on the left and right heels, respectively, and the insole features the TDE logo and Kendrick’s signature. Here’s to hoping Kendrick can leave his signature on gang violence.