Days after releasing the awaited album, ‘Life is Eazi- Vol 2: Lagos To London’, the afropop star, Mr. Eazi launched ‘empawa’ within Africa. This was on 11th November 2018 at Kiza club. He was accompanied by a Ghanian producer, Guilty Beatz. Empawa is all about raw talent.
This is the empawa process:
You should upload a 30 second clip of you singing or rapping or simply doing your thing. Tag @empawaafrica and use the hashtag #empawa100. All genres of music is accepted. It is open to all artists from already produced musicians to all those who do covers.
The submission closes on 15th November.
2. The top 100
Behind the scenes industry experts will review all the entries through the #empawa100. In each country they will choose the top 10 or 15. Their music will be featured on Mr. Eazi’s YouTube channel, Detty TV and on emPawa social media channels. Participating countries are Kenya, Nigeria, Ghana, Rwanda, Tanzania and Uganda.
3. The top 10
Mr. Eazi’s team will then got through the 100 videos and select 10 finalists. They will go to South Africa for a masterclass. It will include recording in a state of the art music studio and shooting a professional music video. They will also have lawyers and business managers to help them grow their music into a business. The mentors of the program include Diplo, Raye, E Kelly, Guilty Beatz, Fred Gibbson and of course Mr. Eazi himself. This will be February 2019.
It only gets better! From the 10 finalists, a further few will be selected to perform at ‘Ghana Party in the Park’ in London alongside Mr Eazi and other superstars.
The goal of this new initiative is to find continents new batch of superstars. The mission is to uncover independent, emerging, talented artists and to provide them with the resources and exposure to launch their own careers. Mr. Eazi is working with Bet Power in this wonderful initiative. He has committed to this program for 3 years.
During an interview with the Insyder he said, ” You shouldn’t be afraid to chase your dreams. We are in our youth years, take advantage of that.” Truly he is such an inspiration.