Berhance Lucia Natalina, famously known by her IG handle Natalina Yemane is an Instagram guru who has grown an overwhelming fan base of over 312,000 on Instagram. What she started doing for fun, has grown to become one of the greatest assets of her brand. With at least two years of experience within the social media space, she has learnt a lot about how the various platforms work and she is very share with us. “At first for me, it was a matter of trial and error since I didn’t have someone to mentor me on what to do, but with time I learnt through experience. I have moved from using my IG influence for fun, to making money out of it. So you can too! Just follow these simple tips!” Says Natalina.
1: Create unique content for your audience
To gain a huge following of real people on Instagram, you have to produce content that’s not only made specifically for Instagram, but also content that’s the right fit for what your audience wants. Finding the right approach and style is crucial, because it’s going to become the way your followers recognize you.
Consider things like: How are people going to find your content? What hashtags are you going to use? Are your posts going to be intriguing enough?
Once you settle on your content type and strategy, now it’s just a matter of testing out your content. Do some A/B testing, try one type of content one week and try something else the week after. Find out what works best, and really get to know your audience.
2: Your content should be loveable
It’s now time to really focus on creating great posts that you know are going to connect with your audience. Find out what your followers enjoy seeing on Instagram or what themes resonate with them, and populate your account with relevant images. Remember, beauty is in the eye of the beholder. Develop a good relationship with your audience, so you learn what type of content it is they like.
It’s really important that you don’t run the risk of “oversharing.”
TIP: On Instagram, engagement is king. Include faces in your photos. Images with faces have been known to increase engagement, because our brains naturally want to interact with other people.
Every post should have a strong call to action encouraging people to follow you or like the post in the caption. All you’re doing is reminding your followers that they don’t have to just scroll on past, they can actually do other things, including liking your picture, or writing a comment.
Ask questions in your captions to encourage people to respond. This is a very simple tactic to make sure that your Instagram followers are interacting with your account.
Develop a story with your posts. Capture people’s attention by providing a narrative; don’t just settle for a generic line of text. Developing a story also ties into emotion. Whether you’re looking to inspire people, make them laugh, or stun them, your posts should always aim to trigger an emotion with your audience.
Getting more people to interact with you also involves maintaining a consistent aesthetic theme so that your Instagram feed reaffirms your brand identity. A simple way to do that is to use the same filter.
Remember that quality always beats quantity when it comes to Instagram posts. Don’t post something for the sake of posting. Always make sure your content is providing value to your audience in some way.
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3: Make your audience feel special
One of the biggest mistakes people make when building their Instagram account is that they only ever see their followers as numbers. Followers aren’t the only metric that matters when it comes to Instagram, but you can get caught up and become so obsessed in growing your follower count that you forget that each person who chooses to follow you is actually a living, breathing human being.
You must always respect your audience.
You don’t want a huge follower count because it gives you bragging rights; you want a huge follower count because by increasing your reach and exposure, you increase the likelihood of finding one true follower.
To get the full story, grab a copy of the Insyder in the Sunday Standard of 7th April 2019