The former US president Barack Obama makes history yet again by partnering with NBA and FIBA to bring a pro basketball league in Africa. The former head of state has been focusing on building his legacy through his Obama Foundation an creating impact in third world countries, something that he might have just achieved. This looks like a perfect strategy to solidify his legacy.
The proposed Basketball Africa League is set to have 12 pilot teams to kick off from January next year. The pilot countries include Angola, Egypt, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa and Tunisia. Qualification tournaments are set to take place some time this year where each country will be allowed to only present at most two teams each.
Obama has requested to be directly involved with these activities in partnership with NBA commissioner Adam Silver. The move has also attracted big money sponsors like Nike’s Jordan Brand with the owner Michael Jordan putting in a commitment. Pepsi have also shown interest as it looks to capitalize into this opportunity.
With NBA looking to grow this game in Africa and even scout for the rich talent in Africa, this move and support wouldn’t have come at perfect moment. The organization already has an office in South Africa in preparations to its next move in conquering the African sports scene.
Several sports agencies and stakeholder have welcomed this move stating that it was time NBA came to Africa. Obama has also been hailed in the middle of all this as having an immense positive impact towards growing sports in Africa.