An ad by global drink Pepsi starring Kendal Jenner has been pulled down after it attracted outrage from social media users . The ad borrows the imagery from the recent ‘Black Lives Matter’ demos that were carried in the US. Most of the complainants pointed out that the ad trivialized the widespread protests against the killings of black people. In the ad, Kendel Jenner is seen handing a can of Pepsi to a police officer who was trying to contain a crowd of attractive young people holding milquetoast signs with nonspecific pleas like “Join the conversation.” The protesters are uniformly smiling, laughing, clapping, hugging and high-fiving. This however did not go well with the audience. Here are some of their reactions towards the ad.
If only Daddy would have known about the power of #Pepsi. pic.twitter.com/FA6JPrY72V
— Be A King (@BerniceKing) April 5, 2017
"Kendall please! Give him a Pepsi!" pic.twitter.com/IntFNmCpTr
— Zito (@_Zeets) April 4, 2017
We did this in Baltimore. Nothing changed @pepsi pic.twitter.com/YveSvfmpYu
— Willy (@YeahItsWilly) April 5, 2017
Pepsi has since pulled down the ad and issued an apology over the same. “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement on Wednesday. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”
Here is the ad.