Well, so a few days ago some top gospel musician was admitted in hospital in the US. According to the photos he was sharing on his instagram page, the sickness seemed so serious. But fans questioned how he would be sick and posting at the same time (dumb way of questioning things, no?). It turned out his wife was doing the posting. After being discharged out of hospital, he announced that he would be releasing a song. Though he had said it before being admitted, people felt that he was pulling a publicity stunt to hype his upcoming song. But people, you can’t go this far ati you’re pulling a publicity stunt, right? He’s even said this in his social media.
Look, publicity stunts are there. They’ve been there. Willy Paul is currently all over the headlines for ‘marrying’ Jamaican songstress Alaine. But have you noticed that every post made by the two always has the hashtag “YesIdo”? Additionally, have you seen any PDA (Public Display of Affection for the old folks)? I call it a publicity stunt and wait, you’ll see. They’ll release a song called “Yes I Do” and Alaine will fly back to Kingston.
Bahati is good at doing this. Before releasing a song, the singer always ruffles feathers. Remember when he did ‘Story yangu‘ featuring Denno, there was so much talk about daddy Owen dubbing Dennoh in ‘Mbona‘. When he did ‘Itakuwa Sawa‘, there was talk about his beef with Willy Paul just before he deactivated all his social media accounts and announced that he had taken a sabatical from gospel music, only to appear days later with a brand new video. Remember recently, before his collabo with Jemimah Thiong’o, he caused talk by saying that there was no gospel music done in 2016 by the ‘gospel musicians’, underlining kina Sauti Sol and Nyashinsky as the deserving recipients of groove awards.
So, what’s a publicity stunt? Does it help? Jay Z is known not to shave his hair for long whenever he’s about to drop an album. Is that a publicity stunt? Maybe yes, maybe no.
Publicity stunts should not be seen and pointed out as publicity stunts. Their main aim is to take people by storm, make tongues wag and before people recover from that, a product is dropped and all people rush to it. That’s what we call a successful stunt. Like Eric Omondi’s girlfriend pouring him a drink in public and embarrassing him because he is cheating on her, only for them to successfully promote a product. This is showbiz I tell you.
So what do you think, do publicity stunts help an artiste in the long run?