The NCIC has given Safaricom 14 days to respond to allegations that its ‘Shangwe Mtaani’ lottery advertisement discriminates against minorities.In a notice to the company dated October 16, the commission said a complaint was lodged against the mobile services provider.
Secretary Hassan Mohamed stated of the complaint that “the ongoing adverts carried on television and radio discriminate against minorities in a region by implying only a given people belong to certain regions of the country.”
He added; “The utterance ‘kila mtu atashindia kwao (everybody will win in their region)’ implies certain regions are for certain people and this serves to exclude other Kenyans living in this regions from belonging.”
In the notice sent to newsrooms on Monday, Mohamed said the NCIC is processing the matter and asked Safaricom for full cooperation.
Peter Gichira lodged the complaint asking the commission to facilitate the withdrawal of the adverts “in the spirit of peace, reconciliation and healing in the country”