Entertainment brand TRACE recently launched a brand new channel, TRACE Mziki which will be the home of the best urban East African Music. The launch was held at the popular club B-Club Lounge.

TRACE Mziki will feature videos of contemporary East African music hits as well as exclusive specials and documentaries. From East African Hip Hop and R&B, Afro Pop, Gospel, Reggae and the best Video Mixes, TRACE Mziki has them all!

The channel will also broadcast a selection of the best of “rest of Africa” and international urban acts that are massively popular in East Africa.

CEO, while at the launch, Olivier Laouchez said

This channel is a reflection of TRACE’s continued commitment to promote East African artists and to localize our music channels in the major music hubs of Africa. TRACE Mziki is 100% made in Swahili and English by our East African team and it will greatly contribute to the development of the Eastern African entertainment industry

Check out pictures from the colorful launch

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Ommy Dimpoz

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