Trushar KhetiaWe all have dreams, don’t we? Truth is, whether alive or crushed, dreams exist within us. But do you know anything about doing whatever it takes to follow your dreams, and I mean ANYTHING? That includes walking away from everything you know and going somewhere new to start all over? Because that is exactly what Trushar Khetia did in his efforts to expand his potential and fulfill a lifelong passion.

The Kitale born ‘Top 40 under 40’ entrepreneur has described himself as a lifelong entrepreneur. When he was 8 years old, he started a book library; and with a lending rate of 5 bob, he had more than enough money to buy sweets for himself and his friends. When he was 9, he started selling biscuits at his school after realizing that the school canteen was overpricing them. From an early age, the entrepreneurial spirit and retail passion was nurtured. It was only fitting that he went to study for a business degree in the UK.

With a Manchester Business School Degree and a wealth of experience from companies like Proctor & Gamble, Trushar thrived in the UK. However, he had to come back home seeing as he was needed.

But after some time, the inevitable happened. With the realization that his potential was underutilized, coupled with a burning desire to start his own business, Trushar left Kitale for Nairobi to start up Tria Group. Tria is an outdoor advertising firm that uses public transit vehicles to market leading consumer goods in Kenya. It was founded in 2013. It has annual revenues of $1.3 million, and Society Stores, a retail business in Thika which he also founded, has annual revenues of $6 million and more.

At 28 years old, Trushar runs a $7 million business, and thus earns the feature among Kenya’s most outstanding entrepreneurs. He is not stopping there, as he wants to triple his revenues in the next three years as well as starting up his own radio station, Radio Tria. The only way is up for Mr. Trushar.

And so I have to ask you, dear reader: How far are you willing to go to pursue your dream?

Read more about him on the Tria website here:

Story by Doug L Fresh

Sources: Forbes Africa