Kanye has previously poked fun at Nike, saying his Yeezy shoes are more popular than Air Jordan’s basketball sneakers.
In Facts, he appears to criticise Nike’s new lifetime contract with the four-time NBA Most Valuable Player award winner, reportedly worth more than $500 million. Here are some of the lines from the new track.
“Nike out here bad, they can’t give s*** away,” West says.
“Nike Nike treat employees just like slaves. Gave LeBron a billi’ not to run away.” He also takes a shot at Nike ambassador and New York Giants star receiver Odell Beckham Junior.
“On the field I’m over reckless, on my Odell Beckham. 2020, I’ma run the whole election,” he says in the song.
He also gives a shout-out to Adidas’ NBA stars James Harden and Nick Young.
“Tell Adidas that we need a million in production,” he says.
“I done told y’all, all I needed was the infrastructure. Now we hottest in the streets, it ain’t no discussion. James Harden, Swaggy P runnin’ up the budget.”
It has not been announced if the tune will feature on West’s anticipated next album which does not have a release date.For now, he just seems pretty pleased with his kicks.
“I ain’t drop the album, but my shoes went platinum,” he says in the song.
His latest special release shoes —the Yeezeyboost 350 — officially sold out online in the United States with Adidas forced to cancel sales of the popular shoes last week.
Not that it’s a competition, but Nike reported earlier this year that LeBron was the company’s top selling ambassador in the USA, with more than $340 million worth of LeBron signature shoe sales in the 12 months before January.
Despite the latest hostility between LeBron and Kanye, we reckon they’ll both sleep pretty calmly tonight on their giant piles of money.